Run a 6-question self-assessment — see a directional number in 60 seconds

You see your numbers.
We see between them.

A 90-minute working session that measures the operational cost your P&L can't — inquiry capture, response speed, manual workload, system friction, and follow-up gap. Five places revenue slips through. You leave with a written Brief and a real number.

90 min
Working session, on-site or remote
5 areas
Measured against benchmarks
1 Brief
Written deliverable, same day
$50K–$500K
Typical recoverable, annually
What we measure

Five areas, measured in one session.

Every area has a specific calculation tied to operator-level data — not vibes. Together they account for nearly every place a 20–500 person business loses revenue without seeing it.

01 · Inquiry Capture

Customers who tried to reach you — and didn't.

Across seven channels: phone, web forms, SMS, email, social DMs, live chat, and booking links. We measure the inquiries that come in vs. the ones that actually get a real response.

  • Missed calls with no voicemail left
  • Form fills that never got a reply
  • Chats initiated after-hours
02 · Response Speed

The conversion lift from faster first contact.

A lead contacted within 5 minutes is up to 21× more likely to convert than one contacted after 30. We measure the gap between your current response time and what instant-first-touch would recover.

  • Current vs. instant-reply close rate
  • Annual lift across non-phone leads
  • Additional customers per year
03 · Manual Workload

Labor spent on work that shouldn't be human.

Not creative work, not judgment calls — just the tasks that look the same on Monday as they did last Friday. We calculate the loaded cost and what portion can realistically be automated.

  • Repetitive hours across the team
  • Loaded hourly cost by role
  • Realistic automation percentage
04 · System Friction

Time lost moving data between tools.

Most 20–500 person businesses run 7–12 daily tools that don't talk to each other. A new customer gets retyped 4 times. We count the hops, measure the minutes, and put a real number on it.

  • Copy-paste events per person, per day
  • Error-correction time included
  • Hours lost across the team, annually
05 · Follow-up Gap

Leads that showed interest, then went cold.

80% of sales require 5+ follow-ups; 44% of salespeople give up after one. We measure your dropped-lead pool and what a proper automated nurture sequence would recover from it.

  • Unclosed leads without further outreach
  • Industry-backed recovery percentages
  • Reclaimed monthly revenue
+ The Brief

One written deliverable, all five areas.

Every area above, quantified and summarized into a single printable Brief with an ROI calculation. Yours to keep regardless of whether you engage further.

  • Total annual opportunity, conservative
  • ROI multiple against proposed investment
  • Printable, shareable, portable
The deliverable

A written Brief. Same day.

Every number we measure together, summarized into a single printable document with an ROI calculation. The five areas quantified, the investment calculated, the year-one net benefit spelled out.

It's yours to keep whether or not you engage further. If the math doesn't clear a 5× ROI threshold, we tell you — and we recommend against proceeding.

SESSION 90 minutes
BRIEF Same day
COMMITMENT Zero after
the-brief.syssential Sample · anonymized
Total annual opportunity — recoverable
$242,758
after conservative adjustment, across all five areas
01
Inquiry Capture
$183K
02
Response Speed
$72K
03
Manual Workload
$19K
04
System Friction
$13K
05
Follow-up Gap
$72K
ROI multiple
17×
Payback
0.7 mo
Year-1 net
$228K
Process

A process with clean exits.

Every phase has a clear deliverable and an exit criterion. You can stop after any one of them. No open-ended retainers, no scope creep.

PHASE 01 90 min

Assess

We sit down with you — on-site or remote — and run the measured-area tool together. Real numbers from your operation.

→ The Brief
PHASE 02 1 week

Scope

Based on the Brief, we scope the build and quote a fixed monthly + implementation price, tiered to your size.

→ Proposal
PHASE 03 6–14 wk

Install

Build, integrate, pilot. Your team shadows throughout. Handoffs are real; documentation is yours.

→ Working systems
PHASE 04 Monthly

Operate

Optional. Stay on a narrow monthly retainer for optimization and support, or take clean ownership. Your call.

→ Ongoing or handoff
Self-assessment

Six questions. A directional number.

Answer six questions about your operation and see a back-of-envelope estimate of what's recoverable annually. The real working session measures nine more variables across seven channels — but this gives you the shape.

Headcount, including full-time and regular part-time
Rough estimate across all channels — phone, web forms, email, text, DMs
120
Honest estimate — "late" usually means more than a few hours
30%
Annual value for recurring, or typical job amount for one-time
$
Tasks that look the same Monday as they did last Friday
15 hrs
Salary ÷ 2080 × 1.3 for benefits. $20/hr salary ≈ $26 loaded
$ /hr
20–500 person businesses. From front-office operations to the shop floor.
Professional services legal · accounting · consulting
Light manufacturing discrete · assembly · fabrication
Distribution wholesale · 3PL · B2B supply
Field-services & trades HVAC · electrical · plumbing · specialty
Healthcare & dental specialty practices · multi-location
Questions

Everything you'd ask before you called.

What actually happens in the 90-minute working session?

We sit down with you — on-site or remote — and walk through five measured areas of your operation using our diagnostic tool. You tell us the numbers (inbound volume, close rates, manual hours, team size, customer value), we plug them in, and the tool calculates the opportunity in each area. At the end of 90 minutes, the Brief is populated with your numbers and ready to print.

What's in the Brief?

A one-page written summary: total annual recoverable revenue, broken down across all five measured areas (inquiry capture, response speed, manual workload, system friction, follow-up gap). Plus an ROI calculation against a proposed monthly + implementation investment, a payback period in months, and year-one net benefit. It prints on letter paper. Yours to keep.

How much does an engagement cost?

Tiered by company size. A typical engagement is a monthly service fee plus a one-time implementation cost. Monthly fees range from around $2,500 to $12,000 depending on headcount and scope. Implementation is usually 2–4 months of monthly fees, often discounted or waived with an annual agreement. We don't quote until the Brief is in your hand and the ROI math supports proceeding.

Do you work with businesses under 20 people?

Rarely. Under 20 staff, the operational volume typically doesn't support the investment math. The self-assessment widget above will flag fit either way. If you're close to 20 and growing, let's talk — we can sometimes scope a lighter engagement.

What if the Brief shows the ROI doesn't clear the threshold?

We tell you, and we recommend against proceeding. A healthy engagement needs at least a 5× return on the annual investment. Below that, the work doesn't justify itself and we say so. You keep the Brief regardless.

Office operations or production floor — which do you cover?

Both. The diagnostic looks at inquiry capture and sales operations (front office) and at manual workload, system friction, and follow-up (which span both office and floor). If your operation has production-floor elements — assembly, fulfillment, field-service dispatch — the tool captures the repetitive-work and system-friction costs on that side too.

Do you sign an NDA?

Yes, always, before any system access. DPAs on request. We can work within your vendor onboarding process if you have one.

After the Brief, am I obligated to engage further?

No. The working session and the Brief are their own thing. Plenty of firms run the session, take the Brief, and implement some of it themselves. We're happy to be the measurement and leave. If you want us to build, that's a separate decision with separate paperwork.

Book the 90-minute session.

You leave with the Brief, the math, and a real number. If the ROI doesn't clear, we say so. If it does, we scope the build. Either way — the session is its own deliverable.